AUGMENTED REALITY IN RAYON BOISSONS OF JUNE 2020

Published on Jun 9, 2020

2020 marks the deployment of Augmented Reality as the ultimate phygital support for the Wine & Spirits labels.

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Rayons Boissons (N ° 295-296 of May / June 2020)
Rayons Boissons (N ° 295-296 of May / June 2020)

Appeared in the last Rayon Boissons (N ° 295-296 of May / June 2020), an article on the packaging highlights Augmented Reality with a dedicated paragraph; are cited in particular Manon, from Ravoire & Fils and Terre de Vignerons for their labels connected in Augmented Reality by AR Winelabels - Associate Member of La Wine Tech the Digital Ambassador of your wine labels, and accessible by a simple scan via the free application developed by SnapPress by ARGO, the European leader in Augmented Reality. The verdict of the journalist Léa Lesurf is encouraging: 2020 marks the deployment of Augmented Reality as the phygital medium par excellence for the labels of Wines & Spirits.

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