Discover the making of the augmented reality labels for VENTOUX Experience AOP wines.

Published on Apr 24, 2024

For the first time, gain access to the behind-the-scenes of the creative process of our latest animation for Marrenon, a vineyard house between sea & mountains.

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Making of the augmented reality labels for VENTOUX Experience AOP red and rosé bottles by Andy Gendreau.

Andy Gendreau, a 3D artist and Gobelins graduate, explains his creative journey, incorporating various client requests, including the graphic and color universe inspired by the posters of Rogers Broders, a French illustrator (1883-1953).

This applies to both the original 2D scenes and the processing and integration of the cyclist (3D character) for perfect visual harmony.

Thanks to Sabrina and Julien and the Marrenon teams for entrusting us with this innovative project.

Enjoy the discovery!